New Mexico True is proud to announce its website received a Gold Hermes Creative Award in the Business to Consumer category.

“We are thrilled to receive this award,” Cabinet Secretary Rebecca Latham said. “We are incredibly proud of and our digital team at New Mexico True who works daily to put New Mexico’s best face forward in the tourism industry.”


Hermes Creative Awards recognizes the outstanding work of creative professionals involved in the concept, writing, and design of traditional and emerging media. Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). AMCP is the industry’s preeminent third-party evaluator of creative work. The organization has judged over 200,000 entries since its formation in 1994.


The newly launched differs from its predecessor in many ways, including a special geographic feature that uses IP addresses to determine whether a visitor is in-state or out-of-state, and shows them unique content based on their geographic location.


“Working with the New Mexico marketing team was a ‘True’ partnership,” Lisa Love, Executive Director of the Experience Design Group at Simpleview, Inc. said. “The combination of working with wonderful brand assets, maximizing creativity and delivering a quality user experience all contribute to this outstanding website. is a site we are extremely proud of.”


Simpleview, Inc. is the company New Mexico partners with on its website. Love went on to say that the relationship with the marketing team at New Mexico True allowed their company to design an immersive experience that brings the brand essence to life in the most inspiring way.


In addition to its award-winning design, is a treasure trove of information for visitors. The website is expertly curated and constantly updated to bring awareness and drive travel to New Mexico as a vacation destination.