SANTA FE – The New Mexico Tourism Department is joining forces with Outside Magazine to host the 2022 Outside Gear Summit in an effort to showcase New Mexico as a viable location for outdoor recreation business development opportunities and a premiere tourism destination for outdoor adventure.

With New Mexico’s iconic landscapes serving as the perfect backdrop at the Outside Gear Summit, outdoor gear brands and gear testers will be working with Outside Magazine’s editorial team to generate professional and trusted content for future buyer’s guides and other editorial purposes. New Mexico will be featured in its 2023 Spring Gear Guide with New Mexico True as the exclusive partner.

From Oct. 26-28 at KitFox just outside Santa Fe, representatives from a variety of outdoor gear manufacturers and outfitters will be meeting with the state to explore how New Mexico can continue to build a business environment that empowers outdoor recreation businesses to relocate and expand in New Mexico.

NMTD will be leveraging this unique opportunity through a series of print and digital advertising placements to generate an estimated 200 million impressions for New Mexico True.