The New Mexico Tourism Department is bringing home the first-ever 2019 Brand USA Video Storytelling Award for video series “New Mexico True Stories;” rising above all other participating states to earn this award.
Brand USA, the destination marketing organization for the United States, announced the winners at the ESTO Destination Day Lunch on Monday, Aug. 19, in Austin, Texas. In its inaugural year, the Video Storytelling Award, presented by Brand USA, will be an annual showcase of the best in the video storytelling efforts of destinations, attractions and points of interest featured on the GoUSA TV network.
“We are proud to partner with New Mexico Tourism Department to drive international tourism to the U.S. through emotional, narrative-driven video storytelling,” stated Christopher L. Thompson, President and CEO of Brand USA. "‘New Mexico True Stories’ exemplifies how authentic storytelling and reaching travelers when and where they are most receptive, can inspire global audiences to come experience all the USA has to offer.”
"We are incredibly honored to receive the first-ever Brand USA Video Storytelling Award,” said Tourism Secretary Jen Paul Schroer. “The New Mexico Tourism Department's marketing and creative efforts set the standard for destination marketing, and further illustrates that the New Mexico True brand is a bright spot for New Mexico."
"We are thrilled to highlight New Mexico Tourism Department for their creative approach to inspire travelers to visit their unique destinations," stated Tom Garzilli, chief marketing officer of Brand USA. "GoUSA TV has elevated the ability of our partners to deliver powerful and entertaining visual stories that connect travelers to all the experiences the USA has to offer."
The New Mexico True Story video series began in 2014 with “The Fighter,” a New Mexico True Story on mixed-martial arts fighter Carlos Condit and has since expanded to 14 with the recent premier of the “Lowriders” New Mexico True Story. Each New Mexico True Story captures the beauty and passion of New Mexico’s culture and heritage through the eyes of the people who live and breathe New Mexico.
The complete New Mexico True Story video series is featured on the Visit New Mexico youtube channel.