The New Mexico Tourism Department invites you to learn what's new with the Rural Pathways Project (RPP) grant program and hear from your peers in Santa Fe and Los Alamos on how to identify and promote your community's unique cultural assets.

September 19, 2017 - 10:00 am
Webinar: Rural Pathways Project (RPP) Debrief and Updates

The inaugural cycle of the Rural Pathway Project will complete its workshop phase on September 13, 2017. This incredible experience has offered greater awareness as to what tools and resources are most useful to our statewide tourism stakeholders, and will act as a guiding post for future cycles. In this webinar, Suzy Lawrence will debrief the program’s progress so far, share ah-ha moments while working with the Silver City Steering Committee, and offer further insight into the Cycle 2 application process. Leave this webinar with a better understanding of what RPP has to offer and how you can take advantage of every facet of this comprehensive program. To register, click here.


September 21, 2017 – 10:00 am
New Mexico True "How To" Webinar: How To Promote Your Cultural Assets

Third party research shows us that overnight visitors to New Mexico are 2x more likely than the US norm to seek out cultural activities and experiences. In this webinar, we discuss how to develop, define and market your destination’s cultural assets and identity to attract travelers to the unique history, art, architecture, values, traditions and lifestyles that embody your community and its offerings. We will walk through examples, best practices and strategies to capitalize on this unique opportunity, as well as explore the importance of preserving, planning and revitalizing cultural assets in your area.
Walk away with insights on how to embrace and embolden these sought-after experiences.

Expert panelists:

  • Kate Nelson, Acting Editor-in-Chief of New Mexico Magazine
  • Cynthia Delgado, Marketing Director at TOURISM Santa Fe
  • Kelly Stewart, Marketing Specialist at Los Alamos County

To register, click here.