We are halfway through the Destination Development Roadmap planning process! Thank you to everyone who participated in the first two phases: data collection and discovery, and in person listening sessions and online surveys.


Phase 3 of the Destination Development Roadmap will 1) determine prioritized impact areas, and 2) map out strategies for each impact area in a linear and dependent fashion to provide focus to stakeholders, create a streamlined plan that is easier to manage, and help to optimize the plan’s success. During these strategic planning sessions, we will also strive to identify required resources, partnerships, risks and alternative strategies, all informed by phases 1 and 2, and any additional learnings discovered in our journey mapping and strategic sessions. 

Lastly, we will discuss and identify a structure and process for the ongoing governance and execution of the plan. This will include preliminary phasing of the identified Destination Strategies, preliminary assignment of strategy owners, an approach to the ongoing monitoring of objectives and a mechanism for course corrections.


To assist in this phase and help identify any future opportunities for the Tourism Development Division, we have created a Tourism Development Project Intake Form. This form will provide an overview of current or future tourism related projects so that our team can better understand your needs and provide the desired follow-up and feedback. You can complete the Tourism Development Project Intake Form here: https://www.surveymonkey.com/r/GLM96K7

For any questions regarding this project, please contact Suzy.Lawrence@state.nm.us