Destination Development Roadmap (DDR)

As we continue to drive demand and visitation rises, it is critical to consider how we grow tourism in a sustainable way. New Mexico Tourism Department has contracted with the Coraggio Group to develop the Tourism Destination Roadmap. The goal of this project is to assess the tourism assets in New Mexico and develop a set of strategic priorities and initiatives to grow the New Mexico tourism economy. This project will be completed in collaboration with a number of local, state and federal agencies, including the Tourism Department, as well as with other public and private partners. 


Regional Listening Tour Schedule

Las Cruces

August 28

11:30 am – 3:30 pm

Hotel Encanto de Las Cruces

705 S. Telshor Blvd., Las Cruces, NM 88011



August 29

11:00 am – 3:00 pm

Ocotillo Performing Arts Center

310 W. Main St., Artesia, NM 88210


September 4

9:00 am – 12:00 pm

Farmington City Civic Center

200 W. Arrington St., Farmington, NM 87401


Angel Fire

September 16

2:00 pm – 5:00 pm

Angel Fire Community Center

15 Cs Ranch Rd., Angel Fire, 87710

Las Vegas

September 17

2:00 pm – 5:00 pm

New Mexico Highlands University, Student Union Building, Room 321

803 8th St., Las Vegas, NM 87701


Rio Rancho

September 18

11:00 am – 3:00 pm

Hilton Garden Inn, Sandia Ballroom

1771 Rio Rancho Blvd. SE, NM 87124

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