Applications closed August 13, 2024.

Successful applicants would work with NMTD and promotions contractor to focus on Route 66 destination marketing and promotions for specific areas and communities, year-round.  Selected applicants would be supported through a strategic and targeted marketing and promotional campaign managed by NMTD.

In addition to creative production and a dedicated ad campaign, this grant track will offer flex options designed to enhance marketing efforts, which include:

• Promotional Items: Funding to assist with production of branded materials to raise awareness and encourage engagement with the Route 66 destination.

• Web Development/Enhancement: Enhancements or development of website to better promote the Route 66 destination, improve user experience, and provide up-to-date information.

Applicants would need to clearly frame how their community, or the community they are serving, is a Route 66 destination and what aspect of the community they are working to promote.

The following are specific guidelines related to this grant track.  The advertising and promotion through this track must inspire the following:

• Promotion of Route 66 destinations

• Must encourage both in-state and national visitation

Applicants should: Have a clear tie to Route 66; have a clear marketing plan ideally with a budget and goals for success; have a plan for the effective and efficient distribution of promotional items; and have a website and social media presence.

Examples of marketing and promotions projects could include: written articles, social media, maps and branding, videos and radio ads, web development/enhancement, and promotional/commemorative product development.

Funding

Applications closed August 13, 2024