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Google My Business Education Workshops

There are more than five billion searches in Google every day, and the Maps app has more than one billion users worldwide. These products, which comprise an entire ecosystem of travel information, have become increasingly influential for consumers — both travelers and locals alike.

This program, known as the Google-DMO Partnership Program, is a joint effort between New Mexico Tourism Department (NMTD) and Miles Partnership, a digital marketing consultancy specializing in travel and tourism.

The New Mexico Tourism Department was the first state agency in the nation to roll out the Google My Business Educational Workshop series for the statewide tourism and hospitality industry. Each workshop shared tips and best practices on how businesses can optimize exposure within Google’s products and improve conversion of digital audiences to actual customers.

At each in-person workshop, Miles Partnership provided tactical training and how-to documents covering tips and best practices for getting the most out of opportunities within Google My Business. Topics covered include:

Claiming and managing your account
Obtaining and responding to reviews
Tips to improve your photography
Adding 360 images & video
Removing photos from your listing
Leveraging Local Guides
Getting the most from posts

All live sessions have expired, but watch the online video if you couldn't attend a session near you.

PAST: November 18, 2019
Hobbs – 8:30am to 10:30am
Roswell – 3:30pm to 5:30pm

PAST: November 19, 2019
Las Cruces – 8:30am to 10:30am
Silver City – 3:30pm to 5:30pm

PAST: November 20, 2019
Albuquerque – 8:30am to 10:30am
Bernalillo – 3:30pm to 5:30pm

PAST: December 11, 2019
Raton – 8:30am to 10:30am
Las Vegas – 3:30pm to 5:30pm

PAST: December 12, 2019
Taos – 8:30am to 10:30am
Santa Fe – 3:30pm to 5:30pm

PAST: December 13, 2019
Gallup – 8:30am to 10:30am
Farmington – 3:30pm to 5:30pm

For more information, contact Brianna Gallegos, at Brianna.Gallegos@state.nm.us.

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