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Making a strong case for your local marketing and promotion budget is important to every member of New Mexico’s tourism industry. The New Mexico Travel Promotion Toolkit was designed to provide industry partners with the resources necessary to lobby for increased funding for marketing and advertising in their own local budgets. Investing in destination marketing will yield a positive return and will help us grow New Mexico's economy through tourism.
These talking points include impact statements and statewide statistics on visitation, visitor spending, and employment. You can use these tools to illustrate the importance of the tourism industry as a whole for New Mexico.