Tour Operator Toolkit


As the travel and tourism industry continues to pivot and shift toward a post-COVID reopening, the industry projects domestic leisure travel will continue to be the main driver for growth in the U.S. travel industry, with an industry-wide movement toward safe, drive market destinations. With this in mind, Tour Operators will continue to be a valuable asset to the tourism industry and in providing and illuminating the New Mexico experience.


    Where to start? Studies show that business owners who take the time to plan their business have a higher rate of success. Aspiring entrepreneurs who want to start a tour business in New Mexico, may have a creative idea, but not necessarily know how and where to begin.

    There are many essential business development resources available for how to create and sustain a successful business including live and recorded online tutorials, websites, courses on-demand, and no-cost one-on-one consulting but it can be overwhelming.

    The solution? A toolkit leveraging the wealth of business development assistance and resources available through the state, Chambers of Commerce, Destination Marketing Organizations, non-profit incubators, and business accelerators have been compiled and packaged into one Entrepreneur Tour Operator Toolkit.


    Entrepreneur Tour Operator Toolkit

  • Self-Assessment is an important first step. Are you prepared to put thought and research into your readiness to start a business? Understanding your product offering, defining your business model? As you move through this toolkit and define each area of your business, it is important to research your customer base and build customer relationships to ensure you have what they want

  • In addition to this toolkit, some of the most valuable resources available to you, the Entrepreneur include no-cost coaching and mentoring and step-by-step online assistance available through the SmallBusiness Association (SBA), SBDC, WESST, SCORE, the VeteransBusiness Outreach Center (VBOC), and the Economic Development Department (EDD).


    Small Business Development Center (SBDC)

    Small Business Association (SBA)

    WESST Consulting & Training

    SCORE Business Mentoring Hub

    Veterans Business Outreach Center

    Economic Development Department (EDD)

  • Preparing your Tour Operator Business Plan Guide

    • What is my Business Model? Starting with your business model encourages you to think critically about your customers, cost structure, revenue streams, marketing strategy, and more.


    Tour Operator Business Model Guide

    • Executive Summary: what are my company objectives and goals? Mission and/or Vision statements? Key success factors and value propositions?
    • Company Overview: who are you? Ownership structure? Where is your business located?
    • Operations Plan: what will you be offering and where?
    • Market Analysis: What is your specific niche? Geographic location and attractions? Target clients or guests?
    • Implementation: How will you bring your tour operator business to life?
    • Financial Plan: a projection of your revenue streams and cost structure. Utilize a break-even analysis template.


    Tour Operator Business Plan


    • Who is your target audience?
    • Developing your product and program offerings.
    • Operate a sustainable tourism business.
    • What is ecotourism and how to incorporate it into your products and services?
    • New Mexico tour operator product ideas.


    Product Development Guide

    • Choosing a business name
      • Register your trade name and logo with the U.S. Patent and Trademark Office
    • Marketing Plan and Resources Guide
      • What’s your marketing strategy? How to develop a Marketing Plan
      • Social Media presence: Facebook Business, Instagram, Twitter
      • E-commerce presence: how to develop a website
      • NMTD Marketing Toolkit


    Brand & Marketing Guide

  • This section will provide you with the information you need to determine your business type and where to go to register your business.

    • Sole Proprietorship
    • Domestic New Mexico Limited Liability Company (LLC)
    • Partnership such as Limited Partnership and Liability Partnership
    • Corporation
    • Domestic Non-Profit Incorporation

    How to obtain Federal Employers Identification Number (FEIN) from the IRS

    How to register with the StateTaxation and Revenue for CRS tax number

    How to choose a location for your business, obtain licenses and permits, including motor transportation rules, permits, and waivers (if applicable)

    Tour Operator Register Your Business

    • How much funding will you need?
    • Calculate your start-up costs
    • Establishing a business banking and lender relationship
    • Resources for funding your business
    • Opening a business bank account and obtaining business insurance


    Funding & Insuring Your Business Guide

    • Register employees with the state and how to comply with Title 1 and Title III of the Americans with Disabilities Act (ADA)
    • Payroll and payroll taxes


    Employee Hiring & Payroll Guide

  • Coworking spaces and incubators are extremely cost-effective and provide a shared location to be used as a drop-in center with a workstation, printer, etc., or a collaborative space to network with mentors and like-minded businesses. In some locations, you get access to premium amenities, services, and perks along with your guaranteed space at no extra cost. Cash flow can be an issue early on for many entrepreneurs, so sharing space with other small businesses and startups is a good way to reduce overhead costs. Click here for a list of business Incubators in New Mexico.

  • Hear from fellow Entrepreneurs offering advice and guidance, their lessons learned, best practices, and success stories; NMTD“TangibleTourism”, Small Business Administration (SBA), Santa Fe New Mexican, The Grant County Beat, and FedEx Podcast

    Launching your startup can be an intimidating venture, particularly if entrepreneurship is unknown territory for you. Just know that you do not have to do this alone. Leveraging these resources will equip aspiring entrepreneurs with the insights, relationships, and tools needed to turn ideas into action and help you develop a strong support system as you build your business.