The State of New Mexico Tourism Department Request for Proposals (RFP)

All Proposals must be submitted to:

The New Mexico State Purchasing Division
1100 St. Frances Dr. Room 2016
Santa Fe, NM 87505

Please contact Ray A. Maestas with any questions regarding the following Request for Proposals at:


Advertising Agency


The New Mexico Tourism Department is seeking an advertising firm to further the mission of our tourism initiatives through a competitive sealed bid process. The awarded Contractor will work with internal as well as external support staff to further the New Mexico True advertising campaign and take the brand name to new and innovating heights to elevate the tourism impact of New Mexico.

Since its establishment in-market in 2012, the New Mexico True brand has proven powerful and magnetic for driving tourism to the state of New Mexico. In the intervening years, we’ve seen record-breaking growth of the tourism economy. We seek a local full-service advertising agency that can help New Mexico True continue to grow in the marketplace, as well as continue to evolve strategically and creatively to build awareness for New Mexico to the traveling public. This includes media buying and creative production under the banner of New Mexico True.

RFP #20-418-1003-00001-00.


Question and Answer Document

Proposals are due no later than July 8, 2019.


Brand Guidebook