The State of New Mexico Tourism Department Request for Proposals (RFP)

Public Relations Agency

A. PURPOSE OF THIS REQUEST FOR PROPOSALS

NMTD is seeking a high caliber public relations agency that is well-seasoned in National and International Travel Public Relations to increase its overall earned media value, while strategically positioning New Mexico as the primary destination for the venturesome traveler.

B. BACKGROUND INFORMATION

The New Mexico Tourism Department (NMTD) created the New Mexico True brand to eliminate misconceptions that New Mexico is a dry, arid, barren desert state with nothing to do. Since the launch of the brand in 2012, the economic impact of tourism in New Mexico has grown for eight consecutive years. In 2015, New Mexico True branded initiatives received two prestigious awards for “Best Digital Campaign,” and it was awarded the 2018 “Best Cooperative Marketing Program” in the country. Most recently, the New Mexico True Story series was awarded the inaugural “Best Storytelling Award” in the U.S. by Brand USA.

C. SCOPE OF PROCUREMENT

In collaboration with NMTD, the Contractor shall perform the Scope of Work to build destination brand awareness, create deep connections with the venturesome traveler, and inspire increased visitation to the state of New Mexico.

This procurement will be executed for a term not to exceed four (4) years.

D. PROCUREMENT MANAGER

The New Mexico Tourism Department (NMTD) has assigned a Procurement Manager who is responsible for the conduct of this procurement whose name, phone number and e-mail address are listed below:

Ray A. Maestas, Procurement Manager
(505) 827-7418
ray.maestas@state.nm.us

PLEASE NOTE: ALL DELIVERIES OF RESPONSES TO THIS RFP MUST BE MADE VIA EXPRESS CARRIER TO THE FOLLOWING ADDRESS:

Ray Maestas
RFP # 20-418-2002-00002-00 (NMTD Public Relations Agency) State Purchasing Division
1100 St. Francis Dr. Room 2016
Santa Fe, New Mexico 87505

Any inquiries or requests regarding this procurement should be submitted, in writing, to the Procurement Manager. Offerors may contact ONLY the Procurement Manager regarding this procurement. Other state employees or Evaluation Committee members do not have the authority to respond on behalf of the NMTD.

Procurement Library

New Mexico True Brand Guidebook

Q and A Official Answers

Download the RFP Document