PR & Media Partner Opportunities

The PR team is always looking for the newest and best visitor experiences from every corner of the state to pitch to national travel writers. No experience or destination is too small. Most times, the story behind the story is what gains earned media coverage. Below is our PR calendar and details on how you can participate.  Send an email to Industry.Relations@state.nm.us with your ideas and submissions. Now, put on your thinking caps and throw us your best pitch!

JANUARY 2019 – Deadline November 23

Short Lead Initiatives:

SPRING BREAK IDEAS

Angle:  Spend spring break in New Mexico, where some of the most unique vacation spots abound full with authenticity.

Where/What: (Skiing, Dude Ranches)

How to Participate: Submit spring break ideas. What will capture the younger traveler’s attention?

CYCLING IN NEW MEXICO

Angle:  Plan your next cycling adventure in New Mexico, home to the most amazing landscapes and backdrops.

How to Participate: Best routes, rental shops, established routes and packages

Long Lead Initiatives:

TANGIBLE TOURISM EXPERIENCES

Angle: New Mexico is full of adventure that feeds the soul and speaks to the traveler with a thirst for authenticity. Spend your next adventure in New Mexico, where true is found and false forgotten.

What: (Feasting Place, Kokepellis Cave)

How to Participate: Send tangible tourism experiences that can only be experienced in NM


FEBRUARY 2019 – Deadline December 21

Short Lead Initiatives:

DARK SKIES TRAILS

Angle: Calling all astrotourists to the Land of Enchantment. We’re home to five International Dark Sky parks and a plethora of amazing places where earth meets sky. Celebrate the stars amidst ancient ruins and when deep blue skies turn into the most awe-inspiring stargazing canvas. (Bonus: You’re along the New Mexico Space Trail in the state where space history began.)

How to Participate: Send star parties, ancestral connections, and unique story ideas

10 BEST CAMPING SPOTS IN NEW MEXICO

Angle: New Mexico offers some of the most intimate and off-the-beaten-path camping in the country. Here are the top 10 from every corner of the state.

How to Participate: Describe the three most unique or tucked away campgrounds or camping spots in your region.

CHOCOLATE/COFFEE FESTIVAL

Angle: Albuquerque is home to the nation’s largest consumer festival for chocolate, coffee and gourmet foods. Sample the region’s finest sips and savories or take part in a master brewery seminar. And here are some ways to make for an authentic adventure and extended weekend in Duke City.

How to Participate: Day trip ideas, 100 miles or less from Albuquerque.

Long Lead Initiatives:

FINE DINING IN NEW MEXICO

Angle: Not only is New Mexico home to many surprising adventures, but we also have the most unique fine dining spots in the world. Plan your next foodie adventure in the Land of Enchantment, where Hatch green chile is infused with almost anything you can think of, including cocktails and confections.

How to Participate: Send your favorite or unique fine dining experience/location in NM along with names of chefs

How to experience New Mexico through its National and State Parks

Angle: New Mexico’s National Parks and Monuments are largely undiscovered and include cultural aspects not found anywhere else. The Land of Enchantment also tops the United States in UNESCO World Heritage Sites, home to three of only 23 in the country.  For a deeper dive, explore our hidden state parks.

Where: Hidden New Mexico State Parks

How to Participate: What is the best National or State Park adventure in your region?

 


March 2019 – Deadline January 18

Short Lead Initiatives:

MEMORIAL DAY

Angle: Take New Mexico’s stunning landscapes and deep blue skies and add the broad variety of species from panfish to trout, bass and catfish, northern pike and walleye, and you have one of the best places to fish in the nation.

What: Fishing in New Mexico

How to Participate: Your favorite/unique fishing spots in your region.  

Long Lead Initiatives:

BEST OF ROUTE 66

Angle: New Mexico’s famed stretch of Route 66 is a living historty full of cultural heritage and original neon. Take one of several scenic detours to the world’s most significant ancient ruins and oldest continuously inhabited communities.

What:  Route 66: The Mother Road

Where: Blue Swallow, Jerry’s Gallup, etc.)

How to Participate: Route 66 stories, cultural aspect, Historic Route 66, and more. 

BEST BEER FESTIVALS IN NEW MEXICO

Angle:  New Mexico’s craft beer scene is among the best in the world. Albuquerque was also named the “sudsiest” city in the country.

Where/What: New Mexico True Ale Trail

How to Participate: What is your favorite beer festival in NM?


April 2019 – Deadline February 22

Short Lead Initiatives:

HISTORIC HIKES IN NEW MEXICO

Angle:  New Mexico is home to a plethora of epic hikes among the world’s most amazing landscapes, caves and hoodoo rock formations. Fill your thirst for authenticity exploring some of the most significant archeological ruins.

Where: Chaco Canyon, Tent Rocks, etc.

How to Participate: Off the beaten path activities/destinations

SUMMER ACTIVITIES

Angle:  New Mexico’s long, warm summer days make for beautiful desert nights. Enjoy your favorite summer activities in the Land of Enchantment, with wide open spaces, deep blue skies and (surprise!) sparkling water in pristine wilderness.

How to Participatet: Festivals, concerts, etc.

SUMMER ROAD TRIPS

Angle:  Not only is New Mexico home to some of the most well-preserved aspects of Route 66, road trips abound in the fifth largest state. Did you know the Land of Enchantment is home to the Musical Highway?

Where: Pie Town, etc.

How to Participate: Best small towns to take a road trip to.

Long Lead Initiatives:

WINTER IN NEW MEXICO

What: (Skiing in Taos, Tubing in Red River, Night Skiing in Angel Fire, Skiing in Ruidoso)

How to Participate: Winter activities

HEAT OF THE CHILE

Where/What: (Hatch Green Chile Fest, Chimayo Red Chile)

How to Participate: Best chile


May 2019 – Deadline March 22

Short Lead Initiatives:

ROSWELL INTERNATIONAL UFO FESTIVAL

When: July 2019

How to Participate:

Long Lead Initiatives:

THE HISTORY OF NEW MEXICO’S HOLIDAY LIGHTS

Where: Santa Fe

How to Participate: Submit your favorite holiday traditions/stories (culturally tied)