We Are Proud New Mexicans.

For centuries we have made our living from the land, herding cattle, growing pecans and creating magnificent pieces of pottery and jewelry. It hasn’t been easy but we continue to beat the odds, practicing the traditional while also evolving our art, culture and cuisine and infusing it into everything we do. We value our ranching and farming neighbors, our artists and artisans, and sustain their livelihoods by buying authentic products. Each of our New Mexico True Certified partners has a unique story to share. Learn more about their families and their roots, why they do what they do and how their products maintain the integrity of our state. Support New Mexicans. Buy authentic. Buy local. Buy New Mexico True Certified.

Peyote Bird Designs

Jewelry model wearing squash blossom

Peyote Bird Designs, started by Mark Alexander in 1974, has been family owned and operated, supporting a global community of talented artisans, employees, and valued customers for nearly five decades. Specializing in handcrafted artisan jewelry from and inspired by New Mexico and the American Southwest, timeless design tells the stories of Native & American heritage. Work by Peyote Bird artists represent a wide range of vintage and contemporary jewelry styles, striking a refined balance between old and new in the designs they carry and create. 

Alexander continues to build upon his original legacy for collecting, creating, and cultivating beautifully handcrafted products. With scores of talented artisans and enamored clients around the world, and a dedicated staff in Santa Fe, Peyote Bird Designs remains one of the premier Southwestern jewelry companies in the world.

The Santa Fe, New Mexico showroom is open by appointment or you can find enduring creations and support Native artisans online at:

Cody Sanderson

Deep Star Ring

Cody Sanderson was born in Gallup, New Mexico and raised in Window Rock, Arizona – the seat of government and capital of the Navajo Nation. Cody acknowledges his upbringing, within the confines of the reservation, as “less than glamorous” but attributes his early hardscrabble life with helping him develop the determination, perseverance, and hard-working ambition that has attributed to his success. His work is world renowned for its daring creativity and unique, distinctive style.

Cody enjoys a challenge in everything he does and with his boundless energy, loves to create new pieces. He’s inspired by simple, everyday items from machinery components he saw while serving in the U.S. Navy to his children’s toys. Natural and cultural elements such as arrows, the sun and moon, along with more traditional tribal symbols such as najas are also big parts of his designs. Cody incorporates stars in almost all his designs. Recognized in every country and continent and appearing on flags across the world, Cody’s stars cross all boundaries while paying homage to the heavens, brightness, and good fortune.

Cody describes his natural and unpretentious aesthetic as, “inspiration from the passions of life.” He wants his brand and pieces to convey and invoke the same positive energy to everyone who wears his jewelry and apparel. When describing his brand with one word – it’s “fun” that Cody wants to be the first thing that comes to mind. His hope is that everyone, regardless of gender or age, enjoy the craftsmanship, imagination, and enthusiasm he brings to each adornment. His slogan sums up his philosophy, “A new day is a new creation! Wear it now, wear it well and wear it out.”

See this Navajo artist’s powerful work at:

Bison Star Naturals


Angelo and Jacquelene McHorse met in 2007 in Durango, CO during dorm move-in day as freshmen at Fort Lewis College. They found much in common including a love of the outdoors. After graduation, they settled in Angelo’s hometown of Taos, NM. Angelo is a tribal member of Taos Pueblo and has family and friends nearby. Upon return, he managed a local farm and served as a Wilderness Ranger while Jacquelene worked in dental offices, animal supply stores and interned horse & colt starting. The two got married, started a family, and wanting more natural products than ever before, started experimenting with soap making. Five years later they launched Bison Star Naturals with the release of their first lotion followed shortly thereafter by their signature liquid soap.

Today, the couple is working on a much bigger project, constructing a 1340 square foot workshop from the ground up. The building was designed specifically to accommodate special equipment, provide space for drying herbs, mixing product, and packaging for wholesale and retail shipments. As a home-based business since its opening, the workshop will be a game-changer for Bison Star, increasing capacity to meet the demand for its organic, natural, locally sourced products. Ingredients are wild harvested from the mesas and mountains nearby. Nothing ever contains animal products, dyes or perfumes so is well-suited for all skin types and people with sensitivities.

Curious about Sage Pine Lotion or Red Lavender Soap?

Followers can also monitor construction progress: