We Are Proud New Mexicans.

For centuries we have made our living from the land, herding cattle, growing pecans and creating magnificent pieces of pottery and jewelry. It hasn’t been easy but we continue to beat the odds, practicing the traditional while also evolving our art, culture and cuisine and infusing it into everything we do. We value our ranching and farming neighbors, our artists and artisans, and sustain their livelihoods by buying authentic products. Each of our New Mexico True Certified partners has a unique story to share. Learn more about their families and their roots, why they do what they do and how their products maintain the integrity of our state. Support New Mexicans. Buy authentic. Buy local. Buy New Mexico True Certified.

Romero Jewelers

A local girl born in the high desert of New Mexico and educated at Sandia High School and the University of New Mexico, Kay Frances has always had a tender heart and artistic soul. In addition to being a master jewelry designer, she is a painter, sculptor, classical pianist and proud mother of two adult children, both of whom earned advance degrees from University of New Mexico. Kay creates images from words spoken by people who are searching for something magical, incorporating artistry, loyalty and a desire to promote what is best about the Southwest and our home state into every piece. Valued by those who love and adore her artistry, Kay uses a combination of precious metals, turquoise and diamonds to honor her deep local roots. She infuses every piece with love and respect for its new owner, creating unique works of wearable art. Romero Jewelers is a long-standing Albuquerque tradition and with K. Frances Designs you are sure to find unique products and magical experiences. To see if there’s a design for you, visit http://romerojewelersnm.com/.

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Milagro Vineyards

With a love of good food, good wine and a challenge, New Mexico natives Rick and Mitzi Hobson, set out in the early 1980’s looking for land suitable for their retirement dreams. New Mexico natives channeling passion for both their home state and wine, they chose Corrales for its proximity to Albuquerque where Rick was working at the time. The parcel was overrun with alfalfa and home to 200 Christmas trees (later transplanted in city parks), sparking the idea that it would take a miracle to grow grapes, Milagro Vineyards was born.

At first, the idea was to make wine for fun, friends and family. They worked the fields every weekend and eventually aged small batches in the barn alongside their pet pigs. That’s Wilbur on the label, representing the perfect blend of Hobson philosophy: serious about their product but whimsical in their approach. Rick and Mitzi wouldn’t settle for anything less than the best tasting wines, that meant aging in 60 gallon oak barrels from France. Soon thereafter, they found themselves in excess of the 200-gallon limit for amateurs and officially entered the world of wine makers.

Today Milagro Vineyards enjoys community support for its 18 vineyard sites throughout Corrales that contribute to the agricultural preservation of Corrales. Meticulously raising grapes in the old world style and barrel aging in French oak, their wine reflects the terroir or unique aspects of its place. Gold medals awarded at national competitions prove their wine, made from grapes grown only in northern New Mexico, can hold their own. Milagro’s varietals are available at the winery in Corrales and fine wine shops in Albuquerque, Santa Fe and Las Cruces. Tours and tastings are available with advance notice. To learn more, plan your visit or shop for wines from Chardonnay to Zinfandel, visit MilagroWine.com.

Milagro Winery

The Sacred Desert

The Sacred Desert is a natural unisexy self-care product company using traditional plant medicine in its product formulas. Unlike the traditional model in which the company comes first, in Mary Kane’s case, her business was really born from its first product, ChipChap, natural unisexy lip balm.

Frustrated by finding only products that didn’t invoke feelings of beauty (white, waxy lips not being her favorite look) or conventional products (made from “scary” ingredients), Mary started making ChipChap in 2009.

Feeling like a mad scientist in a white lab coat (albeit without any chemicals), she disregarded traditional recipes and started from scratch. Mary’s roots run deep in her desert environment and that’s where she turned to find and mix ChipChap. Its foundation of organic, fair-trade ingredients is building a new unisexy model of self-care. If ChipChap works in the desert, you can believe it will work anywhere! Click on Mary's picture to watch her video then start your journey to unisexy lips here.

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