We Are Proud New Mexicans.

For centuries we have made our living from the land, herding cattle, growing pecans and creating magnificent pieces of pottery and jewelry. It hasn’t been easy but we continue to beat the odds, practicing the traditional while also evolving our art, culture and cuisine and infusing it into everything we do. We value our ranching and farming neighbors, our artists and artisans, and sustain their livelihoods by buying authentic products. Each of our New Mexico True Certified partners has a unique story to share. Learn more about their families and their roots, why they do what they do and how their products maintain the integrity of our state. Support New Mexicans. Buy authentic. Buy local. Buy New Mexico True Certified.

Weaver Guitar Straps,

From her first glimpse of the inkle loom over 40 years ago, Annie MacHale was hooked. An art form pre-dating Shakespeare’s age, these special looms were designed for weaving narrow wares. Annie, self-taught and experimental, has woven with material from traditional fibers to t-shirt yarn to cassette tape. Every piece is infused with her playful attitude and colorful eye that create original designs. Annie weaves belts and straps for musical instruments, cameras, purses and luggage. She revels in the feel of soft fiber, is often inspired by color combinations found in nature and creates original designs ensuring every owner has a unique work of functional, wearable art. To learn more about Annie, inkle weaving and her beautiful straps, visit WeaverGuitarStraps.com.

strapping straps

New Mexico Gold

New Mexico Gold infused olive oil brings the smooth flavor of New Mexico to your kitchen no matter where you live. When infused oils first became popular, Ernest and Theresa McBride searched the state for chile infused olive oil, only to find it didn’t exist yet, so they set about making their own.

Infusing olive oil at home became a fun, addictive experiment. At first it was more of a hobby and their oils, the perfect combination of New Mexico chile and garlic, made great gifts for friends and family. When the requests for more kept coming Ernest knew they were on to something and business took off.

The company suffered setbacks when Theresa was diagnosed with ALS in 2010. Today, Ernest and his three children are committed to seeing their shared dream for a successful venture that values family and community, uses local products and shares their love of New Mexico and chile become reality.

The McBrides currently make the only New Mexico chile infused olive oil. Their company, New Mexico Gold, based in Socorro with products in retail stores around the state, is rapidly gaining recognition. Their desire to become a well-known brand nationwide will surely be realized sooner than later. See how much better your food tastes when you make it with New Mexico Gold. Buy your bottles of Oro Rojo, Oro Verde and Mild Chipotle here.

nm gold

Ernest Thompson Furniture, Cabinetry and Closets

For nearly five decades, Ernest Thompson and his team have served as stewards of age-old woodworking techniques dating back to the early 1600’s. They create furniture that is more than just beautiful; it embodies centuries of New Mexico heritage, places a premium on design elements, craftsmanship and heirloom quality, resulting in handcrafted enduring, functional art.

Inspired by New Mexico’s heritage of centuries-old woodworking techniques along with its natural beauty, Ernest started building beautiful, custom furniture in his workshop in Albuquerque’s south valley in the early 1970’s. Since then, he has partnered with some of the Southwest’s best furniture designers to create a company of international renown. In the early 2000’s, Ernest Thompson began applying its craftsmanship and design techniques to cabinetry, creating visually stunning, expertly-crafted cabinets and closets. 

Today, the legacy endures. The company continues to employ multi-generations of New Mexican families who embody the rich history of furniture making that is reflected in the quality of everything they design and build. Craftsmanship, along with passionate hearts, loving hands and incomparable talent distinguishes its work from all others.

Ernest Thompson Furniture