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We Are Proud New Mexicans.

For centuries we have made our living from the land, herding cattle, growing pecans and creating magnificent pieces of pottery and jewelry. It hasn’t been easy but we continue to beat the odds, practicing the traditional while also evolving our art, culture and cuisine and infusing it into everything we do. We value our ranching and farming neighbors, our artists and artisans, and sustain their livelihoods by buying authentic products. Each of our New Mexico True Certified partners has a unique story to share. Learn more about their families and their roots, why they do what they do and how their products maintain the integrity of our state. Support New Mexicans. Buy authentic. Buy local. Buy New Mexico True Certified.

NM True Certified Anthem-1min

Upside Goods Co.

A black incense holder with wooden sticks, white candle with black label, black container and a clear spray bottle with black labeling. Text reads "Upside Goods Co. Land of Enchantmint"

Created during the height of the pandemic, Upside Goods Co makes cleaner candles with a mission and cause in mind right here in New Mexico. A cleaner burning and sustainable candle, with a modern look and a crackling wooden wick, these candles are crafted from the heart in the home of the owner, Ashley. Ashley strives to bring you a candle that isn’t something you can typically find on shelves and that also supports an important cause.

Now, working out of a workshop space in Albuquerque, Upside Goods have committed to their vision of supporting mental health awareness with a portion of all profits going towards relevant organizations, while continuing to provide a product that you can enjoy at home. Find their calming candles in a variety of scents and vessels at a farmers’ market near you or online at the link below!

Upside Goods Co.