We Are Proud New Mexicans.

For centuries we have made our living from the land, herding cattle, growing pecans and creating magnificent pieces of pottery and jewelry. It hasn’t been easy but we continue to beat the odds, practicing the traditional while also evolving our art, culture and cuisine and infusing it into everything we do. We value our ranching and farming neighbors, our artists and artisans, and sustain their livelihoods by buying authentic products. Each of our New Mexico True Certified partners has a unique story to share. Learn more about their families and their roots, why they do what they do and how their products maintain the integrity of our state. Support New Mexicans. Buy authentic. Buy local. Buy New Mexico True Certified.

505 Cycles

505 Cycles

Owned by native New Mexicans Dale and Rhonda Davis, 505 Cycles is a community bike shop with a focus on customer service excellence. 505 Cycles has the largest inventory of bikes in the greater Farmington, New Mexico area, including “Bikes by Mike” custom-built bicycles. Community minded, the Davis duo foster involvement by offering weekly group rides and collaborating with local businesses. The shop supports several local sports teams, sponsors events and holds a bike raffle that benefits the Farmington Regional Animal Shelter. They are active members of the City of Farmington’s Outdoor Recreation Industry Initiative (ORII) and are committed to growing the outdoor industry through trail development, trail preservation, and economic development. Future plans include expanding outdoor adventure offerings as a way to bring more people access to the iconic landscapes and natural experiences that are unique to northwest New Mexico. Shop, rent, ride - visit 505 Cycles online today.

Pop Fizz


As kids living in the border city of El Paso, Texas, brothers Carlos and Lorenzo Alvarez often visited Juarez, Mexico where their father would take them to paleterias. Paletas are the Mexican version of an American popsicle and on hot summer days, these cold, sweet treats on a wooden stick easily became their favorite treat. Fast-forward a couple decades. The brothers wanted to bring their love of the Mexican-style paleteria to New Mexico where they combined it with an American favorite, the soda fountain. The brothers co-founded Pop Fizz and now the Alvarez family serves their idea of the most delightful desserts of their childhood from two locations in Albuquerque. Today’s “pops” are made with only natural ingredients like strawberries, mango and lime along with special ingredients like cream, honey and even herbs and spices. They infuse fun, get creative and even a little fancy sometimes, so expect the unexpected. Find Pop Fizz’s colorful trucks at the National Hispanic Cultural Center (1701 4th St. SW) and in Los Ranchos at 6770 4th St. NW. Open most days from 11:00AM to 6:00PM. Find the Pop Fizz nearest you (or order on Grubhub).

Ziryab’s Natural Body Products

Ziryabs Homemade soaps

ZirYab, a 9th century musician credited with introducing deodorant to Andalusian society seemed the perfect name for a business founded on personal care products. Brenda McFarlane and Kevin Stratton traded stressful urban lives for the beautiful, welcoming community of Silver City. They now happily operate ZirYab’s Natural Body Products, a big dream in a small store where they formulate and create their signature Amazing 24 Hour Natural Deodorant along with an array of items like soap, salve and lotion.

Homemade deodorant changed Brenda’s life. She started selling at Farmer's Markets but it wasn't long before Brenda had an expanding, enthusiastic and loyal customer base worldwide so she added other self-developed, hand-made products. Growing faster than she could manage, Kevin joined the venture. Brenda and Kevin share a unique philosophy and dedicated approach to developing products combining both Old World and Native Southwest cultural knowledge with practical modern science for personal, handmade product development.

Kevin and Brenda’s charming Silver City store features an open-plan kitchen and shop that encourages interaction, allowing Brenda to greet locals and visitors as she brews, gathering feedback and incorporating it into her formulas. To find out more and purchase ZirYab's Natural Body Products, visit www.ziryabs.com.