In response to the World Health Organization (WHO) declaring a Global Health Emergency and the state of New Mexico declaring a Public Health Emergency due to the spread of the novel coronavirus (COVID-19), the New Mexico Tourism Department has put together essential online and e-commerce information and resources. 



COVID-19 Small Business Support 

  • Free videos available covering topics such as communicating with your customers, adapting to social distancing, resources to keep you “open”, crowdfunding, how to adapt from F2F to on-line 

  • Connect with their #OpenWeStand community to collaborate w/ other businesses in the same pivoting situation 

Additional training course examples:

  • Ready to Be an Entrepreneur? 

  • Plan Your Online Presence 

  • Introduction to Domains at GoDaddy 

  • Getting to Know Websites + Marketing 

  • Build Your Own Website 

  • Add an Online Store to Your Website 


  • One month free trial for creating a website 

  • Monthly pricing plans run $10-$25/mo. Depending on services needed or interested in 

Additional training courses. 


Google My Business 

This online workshop produced by Miles Partnership and the New Mexico Tourism Department shares tips and best practices on how businesses can optimize exposure within Google’s products and improve conversion of digital audiences to actual customers:

  • Claim and Manage Your Account 

  • Obtain and Respond to Reviews

  • Tips to Improve Photography 

  • Adding 360 Photos and Videos

  • Removing Photos from Listings

  • Leveraging Local Guides

  • Getting the Most from Posts 

Learn more and view webinar. 


LinkedIn Learning

This service provides Continuing Professional Education (CPEs) and access to 15,000+ expert-led courses in Business, Creative and Technology industries, including a number of courses in the area of Marketing.


  • One month free trial 

  • $29.99/mo. Or $19.99/mo if paid annually 

Being a part of the LinkedIn community also provides access to COVID-19 offerings such as news, stats, impact on hiring, resources to help navigate work and coronavirus, how to connect with employees in times of stress, and give and get help from a broad community of employers.
Learn more. 



Offering the following to help businesses impacted by COVID-19: 

  • Connect with fellow business owners and get support in our COVID-19 community forum

  • Physical and digital gift cards available to all new and existing Shopify plans 

  • Free creation of a local delivery option only visible to local customers, if the business has the capacity 

  • Brick and mortar retailers using Shopify POS will have the ability to offer in-store/curb-side p/u for online orders 

  • Access to weekly virtual programming designed to help your business and local community meetups to connect with other bus. owners and experts online.  

Pricing plans: 

  • Basic – starting a new business = $29/mo 

  • Shopify – everything you need for a growing bus. = #$79/mo 

  • Advanced Shopify – advanced features for scaling your business 

  • Free on-line training courses available including setting up your on-line store, live webinars Compass Webinars, and free virtual educational experiences for potential and existing merchants. 

Can also migrate an on-line store from another platform 
Learn more. 



Website builder (recommended by New Mexico Mainstreet) 

  • Create or transfer a domain 

  • Free online webinars to help you build your site 

  • Easy to use templates available 

  • Access to a community forum to discuss best practices and seek advice from fellow professionals and businesses 


  • 14-day free trial for creating a website 

  • Monthly pricing plans run $18-$40/mo. Depending on services needed and if you pay monthly vs. annually 

Learn more.



Hospitality skills re-imagined. Typsy offers globally endorsed online hospitality training videos led by world-class industry professionals. Typsy is providing no-cost subscriptions to individuals, businesses or schools impacted by COVID-19 until September 30, 2020. 
Sign up here.



In partnership with Etsy, GoDaddy, Google Docs and Slides, Instagram Marketing is offering on-line training with more rolling out in the coming weeks (schedule 
Cash Flow Projection 
  • Principles of Social Media Marketing 

  • Google Suites, Google Drive – Docs and Slides  

  • Google Drive – Google Sheets 

  • Instagram Marketing 

  • Online Content Creation 

  • Digital Media Marketing with Empower by GoDaddy in partnership with AEO, presented by WESST 

  • Business Model Canvas and Understanding How to Pivot for Changing Times 


YouTube Video Builder

YouTube offers small businesses a free tool to create videos. Businesses in need of a video can create one, which will help connect them with customers to stay informed.

  • Create clips of up to 15 seconds in length 

  • Easily download the clips from Video Builder to use as you please 

Access here.