SANTA FE — With the holiday shopping season just around the corner, the New Mexico Tourism Department (NMTD) and New Mexico Magazine have published annual gift guides that feature over 100 products and experiences produced and found in the Land of Enchantment.
Through either the New Mexico True Certified Holiday Gift Guide or the New Mexico Magazine Holiday Gift Guide, shoppers can find hand-crafted goods for any New Mexican at heart.
“Our small businesses and entrepreneurs are the are the backbone of our economy,” Tourism Secretary Jen Paul Schroer said. “New Mexicans who choose to do their holiday shopping with local businesses and merchants are helping us maintain and grow a vibrant economy.”
The New Mexico True Certified Holiday Gift Guide features dozens and dozens of gifts and goodies include toys, board games, apparel, jewelry, fine art, self-care products, chile products, snacks and other food products, and more. The gift guide also includes a variety of bundles and care packages to help shoppers quickly check things off their shopping lists.
Over at the New Mexico Magazine Holiday Gift Guide, shoppers can purchase a 2023 Enchanted New Mexico calendar featuring stunning photography from winners of New Mexico Magazine’s annual photography contest or a 2023 Artist Calendar featuring the work of Doug West. And new this year, shoppers short on time to create their own holiday greeting cards can now purchase packs of notecards featuring the beautiful images found in either calendar.
“By publishing our annual holiday gift guides earlier than ever, shoppers have even more time to find the perfect New Mexican-made gift this holiday season,” Schroer said.
The New Mexico True Certified program has supported over 450 entrepreneurs, artists and merchants through brand extensions and shop local campaigns since the program’s inception five years ago. According to an annual survey of New Mexico True Certified partners, 56 percent of goods produced and sold by program partners feature the New Mexico True Certified logo. Roughly 25 percent of respondents said all available products feature the logo.