Native American Heritage Month is right around the corner. Native American culture and heritage has a huge draw nationally and internationally. In 2017, 11% of overnight visitors to New Mexico visited a Native American community, compared to a U.S. norm of 1%. This shows significantly more interest in Native American culture for the Land of Enchantment visitors compared to the U.S. as a whole.
In a state with 23 pueblos and nations, New Mexico has a plethora of attractions, destinations and events to share with tourists.
November is Native American Heritage Month and the New Mexico Tourism Department has plans underway to celebrate rich and diverse cultural heritage with PR campaign in our drive and fly markets. We need your help enhancing our 12 Ways to Celebrate Native American Heritage Month in New Mexico travel guide to promote visitation and extend stays in New Mexico.
How can you participate? Watch July’s educational webisode about how to work with tribes in your area to leverage tourist draws. Tell us about the unique cultural history, attractions or events in your destination or region. Here are a few questions to get you started:
- Do you have an event that falls in November that commemorates Native American culture or history?
- What destination in your region is deeply rooted in Native American culture, and how is that community still honoring those traditions?
- What fun and interesting facts can you offer regarding Native American Heritage Month?
- What tangible and immersive activities are offered in your region that showcase New Mexico’s Native American culture?
- Do you have any interesting characters that can tell the story of Native American heritage in your area?
Please submit your Native American Heritage Month related events, destinations and tourist experiences with brief descriptions to Brianna Gallegos no later than September 21 to be considered for inclusion in this campaign and featured on social media platforms.