New Mexico attracts international travelers amid nationwide drop
SANTA FE — As federal policy changes and global economic conditions created headwinds for tourism…
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New Mexico True campaign influences $2.3 billion in visitor spending in 2025
SANTA FE — New Mexico’s flagship tourism marketing campaign delivered its highest return on…
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Balloon Fiesta attendees praise New Mexico’s visitor experience
SANTA FE, NM – Out-of-state visitors to New Mexico for the Albuquerque International Balloon Fiesta…
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State sets visitor spending record for third straight year
SANTA FE — New Mexico shattered tourism records for the third consecutive year with $8.8 billion in…
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New Mexico True Certified Summer Gift Guide offers nearly 100 locally produced goods
SANTA FE — Just in time for Summer, the New Mexico Tourism Department (NMTD) published its annual…
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New Mexico sets new record for visitor spending of $8.6 billion in 2023
SANTA FE – New Mexico set a record for direct visitor spending of $8.6 billion in 2023, surpassing…
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New Mexico sets economic impact record for tourism in 2022
SANTA FE – After witnessing record visitation to New Mexico in 2022, New Mexico set a record $8.3…
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New Mexico sets visitation record in 2022
SANTA FE, NM – New Mexico set a visitation record in 2022 with an estimated total of 40.8 million…
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ROI study outlines impressive results for New Mexico True campaign in Los Angeles
SANTA FE — According to a return-on-investment study commissioned by the New Mexico Tourism…
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Where Have They Been, Where Are They Going?
We've told you about the New Mexico True 30 as the ultimate New Mexico bucket list, but did you know…
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