Resource Hub

A collection of resources, information, and opportunities from public and private entities to help businesses and organizations impacted by COVID-19

The New Mexico Tourism Department has created a dashboard with key economic indicators to serve as a barometer during the COVID-19 pandemic. The dashboard includes metrics essential to understanding the current economic landscape, such as the price of oil, employment, gross receipts and visitor spending, as well as insight into the recovery from the 2008 financial crisis.


Tourism Business Coaching & Mentorship


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Research & Data

Impact on the New Mexico tourism industry - New Mexico Tourism Department
The New Mexico Tourism Department is working to capture the economic impact from COVID-19 by surveying the industry.
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Impact on Hotel Industry Employment - AHLA
The American Hotel & Lodging Association is actively tracking estimated job losses in the hotel industry from COVID-19. AHLA has employment, revenue and demand decrease estimates at the national level, and employment decrease estimates for each state.
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Travel Trends Tracker - ADARA
The Traveler Trends Tracker taps into real-time travel data to track travel-related consumer behavior and identify key trends.
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STR Hotel Industry Impact - STR
Insight into the impact COVID-19 has on the hotel industry. 
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Hotel Status Updates - EproDirect
As this worldwide crisis continues, EproDirect developed resources to keep meeting planners up to date on the current status of hotels from around the world.
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Federal Programs

Guide to CARES Act Eligibility - U.S. Travel Association
The CARES Act is intended to deliver economic support to businesses throughout the country affected by COVID-19, and understanding eligibility for the list of programs can be a daunting task. The U.S. Travel Association put together a very helpful guide to understand how your business can plug into any of the financial relief packages associated with the legislation.
​Click here

Paycheck Protection Program - U.S. Small Business Administration (SBA)
The Paycheck Protection Program prioritizes millions of Americans employed by small businesses by authorizing up to $349 billion toward job retention and certain other expenses.
Click here for checklist 

Click here for FAQ

Click here for more info

Economic Injury Disaster Loan Program - U.S. Small Business Administration (SBA)
The SBA provides low-interest disaster loans to help businesses and homeowners recover from declared disasters.
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NOFO by Economic Development Administration
The Economic Development Administration (EDA) has released a notice of funding opportunity (NOFO), along with a host of other resources, for the $1.5 billion in grants provided under the CARES Act, allowing eligible entities to begin applying for funding.
Click here

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New Mexico Programs

NEW - Small Business Recovery Loan Fund
Created by the Small Business Recovery Act of 2020, the $400 million program provides low-interest loans to businesses that are experiencing financial hardship due to the public health order resulting from the COVID-19 pandemic. The 3-year loans may be used for a variety of expenses, do not require personal guarantees or collateral, and have to payments for the first year.
Click here

COVID-Safe Practices
On May 15, Governor Michelle Lujan Grisham unveiled COVID-Safe Practices (CSPs) for all New Mexico individuals and businesses. CSPs for specific sectors of the economy were also unveiled, including hotels, tour operators, retail and golf. More tourism-specific CSPs will be unveiled over the coming days and weeks.
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Tourism Business Coaching & Mentorship Program - New Mexico Tourism Department & Small Business Development Center
In an effort to provide immediate and sustained assistance for tourism businesses, the Tourism Department has partnered with the Small Business Development Center to provide coaching and mentorship to help businesses navigate financial aid, identify specialized training, and adjust to shifts in regulatory and competitive environments for long-term success. The partnership provides tourism businesses with access to 5 business consultants to provide direct assistance and mentorship.
Click here

Outdoor Recreation Division Announces New Outdoor Equity Fund
The first-of-its-kind Outdoor Equity Fund was created to allow all youth equitable access to the outdoors. The grant will support transformative outdoor experiences that foster stewardship and respect for New Mexico’s land, water, and cultural heritage.
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Pueblo Relief Fund
In an effort to meet the most critical needs of the 20 Pueblo Nations during the COVID-19 crisis, the All Pueblo Council of Governors (APCG) and the Indian Pueblo Cultural Center (IPCC), have created and are administering a Pueblo Relief Fund.
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Self-Employed Stimulus Payment Program - New Mexico Department of Workforce Solutions
This program offers one-time payments of $750 to self-employed New Mexicans. The Department of Workforce Solutions will only be able to accept the first 2,000 applicants.
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All Together New Mexico Fund - The Office of Governor Michelle Lujan Grisham; the New Mexico Coalition of Community Foundations
The Office of Governor Michelle Lujan Grisham teamed up with the New Mexico Coalition of Community Foundations to establish this fund, which will operate in a phased response format. The fund will first address immediate needs such as procurement for food and medical supplies, and will later shift to address income insecurity, among other areas of support.
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New Mexico Recovery Fund - Sun Mountain Capital
Sun Mountain Capital founded a recovery fund for New Mexico businesses. While they finalize the qualifications, they will provide more information.
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Lending Support for Small Businesses - New Mexico Small Business Investment Corporation
The NMSBIC committed $25 million to its lending partners to assist New Mexico businesses impacted by COVID-19.
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Economic Rapid Response Task Force - New Mexico Tourism Department
The New Mexico Tourism Department forged a cross-agency collaborative in partnership with the Office of Governor Michelle Lujan Grisham, the Economic Development Department, and the Department of Workforce Solutions to respond to the New Mexico business community during this challenging time.

COVID-19 Resources - New Mexico Economic Development Department
NMEDD is adjusting its business-loan guarantee programs in order to make capital more available to business owners whose operations are severely impacted by the COVID-19 health emergency.
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Employee/Employer Resources - New Mexico Workforce Solutions
The COVID-19 stimulus bill will expand Unemployment Insurance benefits, known as Pandemic Unemployment Assistance (PUA).
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Emergency Action Fund - Albuquerque Community Foundation; United Way of Central New Mexico
The Albuquerque Community Foundation and United Way of Central New Mexico teamed up to create the Emergency Action Fund, which will provide short-term emergency funds for nonprofit organizations. Only nonprofits in the greater Albuquerque region are eligible for funds, but funds may become available statewide at a later date. 
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Food and Basic Supplies - HELP New Mexico, Inc. 
Those in need of food or basic supplies; can help with job applications, locate child care; utility assistance.
Click here 

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Other Funding Opportunities

Save Small Business Fund - U.S. Chamber of Commerce
Provides short-term financial aid to small businesses with 3-20 employees.
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Google Ad Grants - Google for Nonprofits
Google is offering access to $10,000 of in-kind advertising every month for text ads for nonprofits.
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COVID-19 Support - Google
Google is also offering over $800 million in financial support for small businesses, which includes $340 million in Google Ad credits and $20 million in Google Cloud support.
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Support from Verizon and LISC
Verizon is providing $2.5 million in support for small businesses impacted by COVID-19. Grants can range up to $10,000, and Verizon encourages entrepreneurs of color and women-owned businesses to apply.
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GoFundMe Small Business Relief Fund
GoFundMe initiated a relief fund for small businesses, which will offer matching micro-grants to businesses impacted by COVID-19.
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Rapid Response Grants - Peace First
Peace First is launching a rapid response grant process to help young people around the world lead projects that address community impacts of COVID-19, from providing meals to elderly neighbors to launching digital mental health campaigns to support youth feeling isolated.
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Emergency Grants COVID-19 Fund - Foundation for Contemporary Arts
In light of the impact of the COVID-19 pandemic on the artist community, the Foundation for Contemporary Arts is creating a temporary fund to meet the needs of experimental artists who have been impacted by the economic fallout from postponed or canceled performances and exhibitions.
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Journalist Grants - Facebook
the Facebook Journalism Project is partnering with the Lenfest Institute for Journalism and the Local Media Association (LMA) to offer a total of $1 million in grants to support US and Canadian local news organizations covering the coronavirus. These grants will help fill immediate gaps for resource-constrained newsrooms covering the impact of the coronavirus in their communities.
Click here

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Campaigns & Initiatives

Supper for Support - Grubhub
To help restaurants and eateries continue operations through stay-at-home orders, Grubhub is waiving all up front costs to opt in, and is providing $250 value to restaurants.
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Buy for Tomorrow Today - New Mexico Economic Development Department
The New Mexico Economic Development Department established this campaign to encourage New Mexicans to support their local businesses by purchasing gift cards and gift certificates from New Mexico businesses. The campaign also serves as a directory for New Mexico businesses that offer online commerce.
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Hope for Hospitality Initiative - American Hotel & Lodging Association
The American Hotel & Lodging Association launched this initiative with the goal of connecting state and local governments with the members of the health community and hotel industry struggling to find housing and support as the COVID-19 crisis grows. AHLA is working with the U.S. Health and Human Services Department to create a national database of hotels willing to help.
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What's Open New Mexico - New Mexico Restaurant Association
In response to the emergency public health order, all restaurants and food establishments in New Mexico were directed to only offer takeout and delivery service until the order is lifted. The New Mexico Restaurant Association put together a directory of restaurants, breweries, wineries, hotels, and other businesses that are still offering service for New Mexicans.
Click here

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Tips, Tools & Best Practices

NEW - On-Demand Digital Marketing Workshops - Visit Albuquerque
Visit Albuquerque recently launched a multi-part digital marketing workshop series to help businesses adjust to the COVID-19 crisis.
Click here for Part 1

Click here for Part 2

NEW - U.S. Travel Association - Travel in the New Normal
This guide, put together by the U.S. Travel Association, provides tips and strategies for destination on how to promote the health and safety of all travelers in a COVID-19 world.
Click here

NEW - AHLA Safe Stay Enhanced Cleaning Standards
The American Hotel and Lodging Association worked with over a dozen industry leaders to put together an enhanced cleaning guide for hotels in response to COVID-19.
Click here

e-Commerce Information & Resources 
In response to the World Health Organization (WHO) declaring a Global Health Emergency and the state of New Mexico declaring a Public Health Emergency due to the spread of the novel coronavirus (COVID-19), the New Mexico Tourism Department has put together essential online and e-commerce information and resources. ​
Click here

Homeside Exploration - Visit Albuquerque
In response to widespread stay-at-home orders, Visit Albuquerque put together a collection of immersive experience and learning materials so prospective travelers can explore Albuquerque's points of interest without leaving home.
Click here

Resources to help your business manage through uncertainty - Google for Small Business
Google for Small Business put together a list of manageable actions small businesses owners can take to adapt to the COVID-19 crisis.
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Business Preparedness Planning - US Department of Homeland Security 
Toolkits to offer business leaders a step-by-step guide to build preparedness within an organization.
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Public Organizations & Associations

American Hotel & Lodging Association
AHLA Foundation offers free resources and educational courses. 
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U.S. Travel Association
The U.S. Travel Association provides daily updates on COVID-19.
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Brand USA
Brand USA explains the impact of COVID-19 on the industry and how marketing strategies are being adjusted.
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The Events Industry Council
Standards, practices and research to elevate the events industry.
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Professional Convention Management Association (PCMA)
Exploring common questions and concerns among convention centers around the nation.
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New Mexico Hospitality Association
Resources and assistance for the statewide hotel and tourism industry.
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New Mexico Restaurant Association
Resources and assistance for the statewide restaurant industry.
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