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In response to COVID-19, the New Mexico Tourism Department, through its Cooperative Marketing program, has deployed and is currently working with 44 destination marketing organizations (DMOs) and tourism industry partners on a series of Recovery Readiness Initiatives in preparation for the post-pandemic era. All awards have been made at this time. Applicants may find recovery readiness initiatives as part of the FY22 Cooperative Marketing Program cycle scheduled to open spring 2021. Subscribe to Tourism Talk to stay informed and alerted of future opportunities.