Rural Pathway Project

The New Mexico Tourism Department (NMTD) has allocated funding for investment in the creation or expansion of tourism projects that align with the New Mexico True brand’s promise to deliver “adventure steeped in culture.” 

Applications for Cycle 3 of the FY18 RPP program will be accepted November 17 - December 1, 2017.

The application is now open  Apply Here Now!

The purpose of the Rural Pathway Project is to assist tourism stakeholders within New Mexico in developing profitable tourism-products by providing the necessary tools, resources, and support.

Through strategic programming specific to the needs of New Mexico’s diverse tourism industry, the Rural Pathway Project aims to support local stakeholders in developing existing assets into successful tourism-products that fully embody the New Mexico True Brand Promise to deliver adventure steeped in culture.

Rural Pathway Project Goals:

  • Develop authentic experiences that are aligned with the New Mexico True brand-promise to deliver adventure steeped in culture
  • Drive economic impact and create jobs by stimulating local economies through the development of strategic tourism products
  • Engage stakeholders in constructive conversations for how to best capitalize on tourism trends and the New Mexico True brand
  • Spark creativity and ownership for stakeholder successes and opportunities
  • Connect and diversify the Tourism Industry with leaders in other industries

Rural Pathway Project Cycle:

Step 1. APPLY

  • Engage with tourism stakeholders to create a 5-7 person regional steering committee

  • Collaborate with your committee to finalize a primary tourism product concept

  • Complete and submit the RPP application by the required due date

Step 2. ATTEND

  • Learn best practices for developing your tourism product concept into an attainable action plan through a series of informative workshops

  • Final workshop schedules and locations will be posted at

Step 3. BUILD

  • Use your final Product development plan to apply for up to $50,000 for product implementation

  • Outline “next steps” for your product’s long term sustainability, including marketing and ongoing operational plans