New Mexico Magazine Toolkit

10 Ways to Engage with New Mexico Magazine

Since 1923, New Mexico Magazine has served as the voice of the state’s tourism, arts, recreational, and economic-development efforts. We want to tell your stories and get your message most effectively in front of our readers through our range of multimedia offerings.

Let’s dive in:

1. Look ahead. We plan much of the content of the following year’s issues in late summer, and work on details of coverage at least four months ahead of each issue’s publication. The more lead time you give us, the better your chances of getting editorial coverage. Send press releases or pitches to

2. Learn the parts. We hope you’ll subscribe (see below) but you can also check out the magazine on our website. Knowing how your idea fits into our lineup will improve your pitch. Some of our regular departments include:

  • Lowdown. We need your hot tips for this guide to the trendy-cool things and old favorites to check out around the state—restaurants, shops, makers, lodgings, events, and exhibitions.
  • Originals. Meet indelible characters all across the state.
  • Tasting. Tell us about new or undiscovered restaurants, breweries, amazing chefs, well-crafted cookbooks, recipes or other food ideas and trends.
  • Art. Help us cover your art exhibits, artists, festivals, and trends.

3. It’s in the mail. Be the first to see each issue by joining our robust subscription base.

4. It’s in the email. Subscribe to our weekly newsletter, which is packed with great tips on what to see and do around the state as well as offers and tips from our advertisers.

5. Get social. Connect with us on social media and respond to and share our posts on Facebook, Twitter, and Instagram (and tag us, too!).

6. Get us out there. Invite us to visit your community or location and show us all the amazing reasons your town and its people and places are great.

7. Make a social call. Until we can once again visit together in person, let’s set up a Zoom call to find out what’s new and exciting at your attraction, business, or community. When it’s safe to do so, we’d love to meet in your community or our office in Santa Fe.

8. Invite us to speak at your event. Our staff is eager share the secrets behind getting exposure in New Mexico Magazine. Reach out at

9. Get to know New Mexico True. Make sure you’re familiar with the marketing tools available to you through our parent agency, the New Mexico Tourism Department. Have a product? Check out the New Mexico True Certified program. Need an advertising boost? Apply for a New Mexico True Co-Op grant. Sign up for the tourism industry e-newsletter to keep up with webinars, grant opportunities, and other important information.

10. Advertise. It works. And our advertising consultants will help you create the best mix of print-and-digital packages that can include everything from traditional print and digital space to sponsored content and custom print products.


Edward Graves

Edward Graves Chief Executive Officer / Publisher

Kurt C

Kurt Coey Circulation Manager

Steve Gleydura

Steve Gleydura Editor in Chief

Ofelia Martinez Digital Manager

Advertising Consultants

Lianne Joy Aponte

Santa Fe, Albuquerque north of I-40, and northern New Mexico

(505) 585-5569,

Chris Romero

Albuquerque south of I-40, Belen, Los Lunas, and southern New Mexico