Born & Raised Clothing Co. was founded by the native New Mexican artist, Fred Franco. Fred comes from a familia of artists that is deeply rooted in The Land of Enchantment. The inspirations for his work are fueled by the customs & traditions left here by our ancestors and passed down through the generations.
Born & Raised Clothing Co. celebrates the identity & culture shaped within New Mexico. The Diversity of the people, food and music are at the heart of the company. Much like the emotions of coming back home to fresh tortillas, frijoles & Hatch roasted green chile, our clothing line gives you that feeling of hometown comfort. We have embraced the fact that people love to represent where they come from, we are proud to share that sense of familia with you!