New Mexico is home to enchanting offerings, including:
- Albuquerque, the international ballooning capital of the world
- Fifteen National Parks/Monuments & eight International Dark Sky Sanctuaries
- Nine ski resorts, including one of the southernmost in the States
- 23 Native American Pueblos, Tribes and Nations
- Santa Fe, the world's third largest art market
- Taos Pueblo, a UNESCO World Heritage Site and a National Historic Landmark
- ​Albuquerque, the epicenter of Flamenco outside of Spain
- New Mexican food, found only here
- Native American culinary experiences
- The chile capital of the world
- The oldest wine region in the U.S.
- Globally acclaimed hot springs resorts
- Locally inspired spa treatments & mindfulness practices
- Sanctuaries & retreats
- Eight National Scenic Byways and 13 State Scenic Byways
- More than 800 EV charging stations
- Quirky roadside attractions
- 465 miles of Route 66
- Set-jetting (Oppenheimer, Breaking Bad, Rez Ball, Eddington)
- New Mexico True Certified locally crafted products
- Major festivals and emerging events