Burn your glooms and start anew at Zozobra
For more than a century, the Burning of Zozobra has been a unique cultural event that draws tens of thousands of people to Santa Fe. Initially constructed by artist Will Shuster, Jr. in 1924, Zozobra has grown from 6 feet to over 50 and has become synonymous with the release of anxiety, regret, and negative emotions that we have accrued over the past year.
Meet the Fire Spirits
In more than 100 years of burning Old Man Gloom, there have only been four fire spirits. In 2026, there will be a fifth fire spirit lighting the fire that cleanses attendees' anxieties and regrets. Helene Luna is passing the torch to Than Povi Martinez of the San Ildefonso Pueblo after 14 years of fanning Zozobra's flames. Martinez, who has graduated Loyola Marymount University with a bachelor's in dance, will bring her passion and expertise to the stage at Fort Marcy Park for the first time in September 2026.
Visit Santa Fe
While in town for Santa Fe's largest event, take some extra time to explore the City Different. The highest and the oldest capital city in the country, Santa Fe has claimed the top spot in Travel & Leisure's World's Best awards list in 2025. From award-winning dining experiences to a plethora of historic churches, museums, galleries, and shops, Santa Fe has no end to enchanting experiences.
All About Zozobra
Interested in learning more about the history of Zozobra and what it takes behind the scenes to produce one of Santa Fe's largest and most beloved events? New Mexico Magazine has been covering all aspects of Zozobra, from events past, to founders, contributors, and what you can expect when you come to burn him!
Performance Art in New Mexico
New Mexico is a haven for artists of all walks, and that is reflected in the sheer number of different spaces designated for concerts, performances, and displays of art throughout the state. From the acclaimed Santa Fe Opera to the Chihuly-adorned Spencer Theater outside of Ruidoso, no matter where you may be in the Land of Enchantment there are artists exhibiting their craft for your enjoyment!
Shop New Mexico's Art Markets
New Mexico is a haven for artists and collectors alike, and that means there is a plethora of opportunities to browse or purchase art at markets. There are events both large and small held on an annual basis, including massive gatherings such as the International Folk Art Market, the largest folk art market in the world. Be sure to stop by an art market on your travels through the Land of Enchantment!
Studio Tours Across the State
Get an in-depth look into the creative spaces of the artists that make the Land of Enchantment so special. These studio tours are a great way to gain insight and inspiration from artists of all disciplines, from small casitas to large studio galleries, there are endless opportunities to explore these special spaces and to buy a memento of your trip.
