We envision Artesia Main Street as an economically active and energetic historic downtown where, because of its attractive, clean, shaded, pedestrian-friendly, small-town atmosphere, people will want to live, visit, shop and work. Our goals include educating the public about downtown Artesia's unique development, historical value and architectural heritage; encouraging preservation of the area and its structures; combating the economic causes of community deterioration; and promoting community pride and civic interest in historic downtown Artesia. AMS began as a grassroots effort in 1997 to revitalize the appearance and spirit of our small-town’s dilapidated downtown area. Volunteers began hosting activities to draw the community’s attention to downtown as a destination place and began working with landscape architects and engineers to create a master plan for downtown rehabilitation. Artesia MainStreet was incorporated on November 24, 1997. Under the guidelines of MainStreet National Trust, a division of the National Trust for Historic Preservation, AMS became a non-profit organization, obtaining 501(c)(3) status on September 1, 1998. In 1998, Artesia City Council approved the Master Plan, enabling Artesia MainStreet, Inc. to spearhead downtown renovation and encourage merchant and community unity. The MainStreet district is set between First and Seventh Street and includes, Texas, Main, Quay and Richardson Streets.