Jeff purchased Bob's Steak House" upon completion of his service in the United States Air Force at Cannon Air Force Base in Clovis, New Mexico. Promptly he renamed the location to "Cattle Baron Steak & Seafood Restaurant". Jeff operated this location for eight years before embarking on a successful expansion program. To date, Cattle Baron restaurants can be found in Hobbs, Roswell, Ruidoso and Las Cruces New Mexico; and in Lubbock, Midland and El Paso Texas. In 1995 the concept, Farley’s Food Fun & Pub was established in Ruidoso, NM offering a more casual "sports bar" Atmosphere. A Second Farley's opened in Dec. 1998 in Las Cruces. Since then, "another Farley’s" in Roswell. Our most recent addition to the Cattle Baron family, "Pasta Cafe", was purchased by Mr. Wilson in September of 2009, and is Roswell's premier Italian dining destination.