Our mission is to optimize the value of Downtown Albuquerque as the economic, creative and entertainment heart in the community. We serve as the management committee for the Business Improvement District (BID) to provide enhanced services to the businesses and properties within the BID. As a downtown leader, we actively collaborate with key community players to support development and a healthy environment. Other actions that we lead or support are: • Ensure a clean and hospitable environment in Downtown Albuquerque through our Hospitality and Clean Ambassadors. • Enhance safety in Downtown by collaborating with appropriate agencies and property and business owners. • Foster public and private cooperation for quality growth and investment in Downtown development. • Create promotional programs and sponsor events to increase business activity. • Create and implement Economic Development initiatives, strategies and marketing plans to recruit and retain desireable businesses. • Develop an environment for vibrant Downtown residential neighborhoods. • Enhance the image of Downtown by increasing the quality of the environment and by articulating that quality to the general public. • Sponsor the Downtown Growers' Market. • Direct the Downtown Mainstreet Program. • Sponsor the Alvarado Urban Farm.