Not only does El Parasol satisfy locals, but many of its family recipe items have been featured in national publications such as Bon Appetit, Gourmet, New York Times and Sunset throughout a span of 50 years. The El Parasol concept began in 1958 with Pedro and Lorenzo Atencio, ten and twelve years old respectively, selling their mother’s beef tacos and red pork tamales under a patio umbrella on the main street in Espanola, New Mexico. The two Atencio boys ran constantly from car to car, grabbing tacos and tamales to deliver to the lined-up drivers as their Mom replenished the supply on the patio table. This was possibly an original conception of the “drive-up window,” although there was no window, much less a building. Locals referred to this seasonal venture as “The Stand” and began to urge the family to establish a year around site.People began to travel from all over northern New Mexico to buy the food which had gained a huge reputation and following. The patio umbrella was adopted as the logo to remind locals that this was the Atencio family business and that they could expect the same good food.