For the love of brewing The quest to make the greatest beer available is a noble one. Budgetary restrictions have nothing to do with that quest. Advertising and branding campaigns don’t either. The equipment you use needs to be of a high quality to accomplish the goal. Ingredients need to be carefully chosen. But intentions are paramount. Experience and expertise are essential. Devotion to the craft Like so many great businesses, La Cumbre Brewing Co. is the realization of a long-held dream. Years of study, apprenticeship and then brewing preceded that day in December of 2010 when La Cumbre Brewing Co. opened. Artists, crafts people, philosophers, teachers, scientists, philanthropists, fellow entrepreneurs; they all contributed to what La Cumbre is, and they all did it for love. Love of the dream. Love of finely crafted beer. Our taproom is industrial, but inviting. Our staff takes pride in a new draft account, another beer release and the delivery of a new tank to increase capacity. But at the end of the day it means nothing without our beer. Medals, accolades and compliments are nice and reassuring. But this is the beer that we have all dreamt of brewing, serving, selling and drinking for as long as we can remember. Success comes in many forms. For us, it’s the smile that crosses your face, that crosses our co-worker’s face, that crosses our friend’s face, the first sip of a sublime ale, an exquisite lager. If pride is a deadly sin, we all have a date with destiny.