The young woman selected as Miss Rodeo New Mexico has limitless value to our State. During her reign, she is the State's official representative of the Professional Rodeo Cowboys Association (PRCA) and should constantly be aware of the importance of public relations with the general public. As she travels across our state and other parts of the US, her experiences will enrich her life in countless ways, create memories to last a lifetime, and prepare her for the competition in Las Vegas. Who are Miss Rodeo New Mexico and Miss Rodeo New Mexico Teen? The titleholder symbolizes young women who wish to further promote the sport of rodeo and the great western lifestyle. She is the ideal western American girl and will represent rodeo as she travels across the country. Who are Miss Rodeo New Mexico Princess and Little Miss Rodeo New Mexico? The titleholder symbolizes the youth of our State who wish to promote the sport of rodeo and the great western lifestyle. She is the ideal western American girl and will represent rodeo wherever she travels.