In 2009, Santa Fe IFF was created by local entrepreneurial filmmakers responding to the growing need for a platform specifically promoting independent filmmakers and diverse audiences. The first annual Santa Fe IFF was a resounding success. In 2010 the Second Annual Fest screened 80 films over 6 days, including four Discussions with filmmakers and five After-parties at the most popular venues in Downtown Santa Fe. 2011 was a huge year for the Santa Fe IFF. Honorees included Academy Award Winners Kirby Dick, Tony Mark, and local filmmaker Alton Walpole. Awards were presented by Aviva Farber, Jon Hendry, and Wes and Mara Studi. Over 100 films screened at the 5 day event drawing nearly 2,500 attendees. The 2012 drew over 5,000 festival goers and honored Chris Eyre, Rudolfo Anaya, and Judy Blume. With two sold out screenings at the Lensic Performing Arts Center and Red Carpet Gala screening. The festival also organized an historic filmmakers brunch, bringing industry professionals and local filmmakers together for a discourse on the future of filmmaking in New Mexico. SFIFF has effectively extended the tourism season in Santa Fe into late October.